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BSc (Hons) Business and Marketing (NN15)

Overview

Without marketing, there is no business.

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us” - Steve Jobs.

People with marketing know-how are vital to just about every business or organisation you can think of and there’s always a high demand for skilled marketing graduates. Study for our honours degree and you’ll gain the skills and knowledge businesses really need, opening up your career options.

At ARUL we realise that the marketing function of an organisation is a dynamic, creative and fast moving process. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations.

With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

Mode of Study

Full-time

3 Years or 4 Years with Foundation

September and January Start

UCAS Code

3 Years - NN15

4 Years - NN13

Structure and content

Degree courses in the 'business suite' of programmes at ARU London (that is courses other than the Finance and Accounting, Law and Accounting, Law, Healthcare or Hospitality) have a common first year:

  • This allows you to gain a broad understanding of the key areas of business which will enable you to appreciate the importance of the different functions – such as HR, marketing, finance – to overall business success.  This will help you in your future career irrespective of the path you take.

  • We know it can be difficult to decide the exact direction you wish your studies to take. Our structure allows you to transfer to one of our other degree courses, should you wish to.

  • You therefore do not need to decide your area of specialisation now, you can do so after you join ARU London.

Each of the three years will involve the study of four 30 credit core modules each year.

Below are indications of the modules you will study

Year 1

Business Environment

Business Skills

Economics for Business

Business Finance

Year 2

Legal Aspects of Business

Managing Human Resources

Principles and Practice of Marketing

Marketing Communications

Year 3

Consumer Behaviour

Business Strategy

Digital Marketing

Major Project

Teaching and assessment

We’ll assess your progress through a variety of methods from coursework, group assignments, activity-based assignments and exams. You can expect to part take in on-going problem-solving activities, projects and presentations. You’ll also be able to access support material through our ARU Virtual Learning Environment (VLE).

All assignments are designed with your career progression in mind and give you opportunities to develop and improve transferable skills employers look for.

Entry Requirements

For entry in 2016, ARU London standard offer is 260 UCAS tariff points from 3 A levels, e.g. BCC.

Please note that for entry in September 2017, ARU London's standard offer is 104 UCAS tariff points from 3 A Levels, e.g. BCC.

Alternatively, ARU London asks for

  • Irish Leaving Certificate: BBCCC.

  • Scottish Highers: BBCCC.

  • BTEC Level 3 Extended Diploma: DMM in a business-related subject.

  • International Baccalaureate Diploma: 24 points.

Applicants studying for other qualifications should contact ARU London to discuss their circumstances.

We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.

All applicants are required to have at least 5 GCSEs at C/4 or above including English and Maths.

Students whose first language is not English and who have not previously studied in the UK are required to have IELTS 6.0 or equivalent.

This course can also be selected as an extended degree adding a prior year of study. Requirements for this are 5 GCSEs together with evidence of at least 12 years of education eg. partial completion of A Level, BTEC, International Baccalaureate or an Access Course. EU applicants must also provide an English Language qualification equivalent to IELTS 5.5 with a minimum of 5.5 in each component.

Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications. Please contact UK@lca.anglia.ac.uk for more information.

Foundation Year

Four-Year Extended Degree Course

For students who do not meet our standard entry requirements for admission, ARU London offers the option of a Four Year Extended Degree Course – foundation year.

The extended course involves the study of seven modules over two semesters with automatic enrolment onto a degree programme on successful completion.

Employability

We encourage all students to consider their future when choosing what degree to study. We don't expect everyone to know what they want to do after university, but it is important that the associated jobs interest you.

Associated Jobs:

  • Advertising Account Manager

  • Copywriter

  • Market Researcher

  • Marketing Executive

  • Media Planner or Buyer

  • Social Media Manager

  • Event Manager

  • Public Relations Account Manager

  • Product Manager

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