This course focuses on key disciplines such as digital marketing, leadership, and entrepreneurship applied in an international context.
This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to pursue a career in marketing and general management, or start your own new venture.
The course has been designed for today’s modern marketer. Modules have been chosen to reflect the needs of marketing professionals specifically digital marketing; understanding the global customer and brand psychology. The course modules cover a wide range of contemporary issues and areas of interest in the world of business and marketing. The strategic marketing and new venture development module will give you the practical skills to launch a new product or service into the market. This module will be delivered in conjunction with a more traditional dissertation which will develop the academic skills required of a postgraduate student.
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